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Announce your intent to run
(Secure party endorsement)
Writ drop (official campaign launch)
Register as a candidate
Election day
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During an election, the party's candidates share:
When you run for a party, you'll have the party's support.
Most parties also expect you to ask your own networks for donations, volunteer support and voter support.
1. Connect with a party
2. Get vetted
3. Secure nomination
1. Connect with a party : selected
2. Get vetted
3. Secure nomination
1. Connect with a party
2. Get vetted: selected
3. Secure nomination
1. Connect with a party
2. Get vetted
3. Secure nomination: selected
Name Game – Persuasion Game – Ground Game
? Do voters know your name?
? If you are a party candidate, do people know enough to match your name with the name of your party?
? If you're an independent candidate, do voters think "Ah, the independent candidate!" when they hear your name?
People who don't know your name probably won't vote for you.
? Does what happens in the press make voters more or less likely to vote for you? This is also known as the air game.
? When you meet voters and pitch your campaign, are they supportive?
? When asked by pollsters, are voters expressing the intention to support you?
Voters who don't know what you (and your party) are about won't vote for you.
? Will you pull more of your supporters out to vote than your opponents?
You can't win an election if your supporters don't vote (for you).
Know what you can expect and ask of the party you run with.
Be prepared to lean on your network.
Test your assumptions.
Campaign management
Identifying voters
Communications
Candidates
Campaign Manager
Official Agent
Candidate | Campaign Manager | Official Agent |
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Journey to Running in a Federal Election
Responsible for ensuring signs are placed on supporters lawns, in allowable public spaces, and for repairing signs when they get damaged or vandalized.
New Media | Traditional Media |
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Door-knocking
High priority
Keep records
Persuade voters
Collecting "vote pledges"
Helping voters develop their "voting plan"
Bringing supporters to the polls
Reminding supporters to vote
Office Manager
Event Organizer
Scrutineers and Observers